Tomoki Minohara aims to become a reference point for companies and Japanese importers and the Japanese marketplace.
His work was born out of his international experiences in this industry, which is characterized by a deep understanding of
European culture and his strong desire to meet two goals: assisting producers with the promotion of their
products and offering authentic products to Japanese consumers.

Gastronomy is the expression of the "Made in Europe" appreciated most by people in Japan. Japanese have a growing
interest in imported gourmet foods. Japan is one of the most attractive markets for European companies.
Through his experience, he found that a number of producers are attracted by the Japanese market; however,
the cultural differences make it difficult for producers to connect with Japanese consumers. The way of thinking,
decision-making process, level of expectation, and communication style differ in Japan from Western experience.
Mr. Minohara is highly tuned to each of these aspect of business relationships. He helps European companies
choose the best way to approach the Japanese market, while satisfying needs of both parties - the European
company and the Japanese consumer.